Australia’s premier exhibition and conference for the gaming and wagering industry attracts many thousands of visitors from operators of clubs, pubs, casinos, hotels and resorts.
RED has worked in this industry since our inception in 2002 – in fact our very first client was the ALH Group – then owned by Fosters. We worked on well over 50 different venues for ALH until the sale to the Woolworths and Mathieson Groups.
Happily we still work with the ALH Group – now run by Bruce Mathieson Jnr.
We have worked with the TAB in 3 states – Victoria, NSW and WA.
RED’s cutting edge design was a feature for the country’s first totally digital TAB agency opened by Tabcorp in Randwick.
Since 2009, we have been working with Crown on the design of a range of projects from a large staff restaurant and a food court upgrade, to numerous cafes, bars and premium restaurants such as Bistro Guillaume in both Melbourne and Perth.
We also applied our considerable retail design experience to redesign Crowns Retail Street precinct which houses such luxury retailers as Prada.
In 2010 we won our first major club project in NSW when we were appointed by the CEO of the Tradies Club in Sutherland, Tim McAleer to work on the major redevelopment of that well known venue.
Working with Tim and his team we redesigned the new ground floor lobby area and the new gaming floor on Level 1. The new venue design caused us to suggest a change to Tradies branding, and fortunately Tim was able to get Board approval for the rebadging of this iconic Sydney club.
Through all our projects RED has brought a high level of creativity and design, creating compelling customer experiences whilst achieving operational excellence and ensuring a good ROI for the operators.
There is no such thing as a RED style – each project is unique.
We reject the cookie cutter approach to design – life is too short for that!
We are highly creative, but also focused on getting the best return for every dollar spent on development.
That is why we say that RED is all about the Business of Design. Creativity that also delivers an ROI is what we live by.
Hotel Z – our latest boutique hotel project – is a great example of contemporary design with an exclusive brand identity, meeting tight budget requirements whilst using the best quality of finishes and furnishings available.
RED is also at the forefront of digital design, in both the retail and hospitality industries. We see digital as part of an integrated design approach that spans architecture, interior design, signage and way-finding, branding and graphic design, and now digital design in-venue, to complement your on-line digital presence.
Now 10 years old, RED is celebrating a decade of success and growth by taking part in the 2013 AGE Expo. We hope to show pub, club, hotel, gaming and wagering operators how design can make a visible difference to their venues.
Contact our Managing Principal, Roy Tavenor on 0439668803 or Design Directors Darren Hose on 0439668802 or Robert Ovcaric on 0439668801.
We are in the Business of Design. Can we help your business performance?