Having recently moved to Melbourne I have a fresh appreciation for the creativity and innovation that retailers put into their windows and visual displays down here. Having been overseas and exposed to some amazing vm concepts I definitely think that Melbourne retailers offer some tough competition. Visual merchandising or VM is often seen as an art form and it is exciting to see what is going to fill the space next, with retailers changing their windows and in store displays frequently.
Retail companies are becoming more aware of the importance of creative and clever shop front windows, a great marketing tool to draw in passing traffic and keep existing customers interested and inspired
I was recently delighted to spot lots of bright and refreshing VM displays popping up around the Melbourne CBD. The GPO in the Bourke Street Mall has brought together products from various in house stores and created a visually pleasing paper art garden featuring an abundance of colour and texture.
In Melbourne the season of spring is all about the up and coming Racing Carnival, this has clearly been the inspiration for Myer’s latest window creations. The busy windows are filled with mannequins sporting fascinators and frocks brought to life with a variety of props including cardboard cut-out flowers and bold signage.
I have also found that there is a good use of colour trends across the windows, we are seeing metallic’s, pastels, colour pop and neutrals all tied together with the floral displays. Myer have also put together some great looks for the men offering some lighter coloured options but also including the traditional darker coloured suits. I am fairly certain these festive windows are showcasing soon to be best sellers.