RED would love to congratulate Mecca Maxima for their successful store opening in Melbourne’s new Chadstone Shopping Centre development!

The 400m2 flagship store is their largest to date, offering the very best in experience design and interactive features.


Customers can get their make-up professionally applied by the Mecca Maxima beauty experts, or simply pick their brains on the latest trends and techniques.


Mecca’s loyal following love showing off their new look in the flawless light Selfie Station, which offers various filters and beauty-themed stickers for customers to share online.


Selected brands may host their very own product immersion zone at the rear of the store. Frank Body is the first brand to occupy the space, offering product samples, tutorials, and digital signage with a beach theme.


We love Mecca Maxima’s statement ‘mirror and swirl’ facade at night.