The story of Sir Michael Hill’s success as a retailer continues as the brand he launched in 1978 celebrates the opening of their latest store.
“My parents and uncle demanded I give up this folly and get a real job,” said Sir Michael said at a recent celebration marking the brand’s 40th anniversary.
Thankfully Sir Michael did not listen to his parents – and with turnover of over $500m – he has every reason to be proud of what he created.
It’s a positive story that should inspire other retailers to keep their brands fresh and their stores constantly improving.
Retail at the moment is too tough to stand still – and customers are constantly looking for a great experience in stores.
After all it’s only in stores that we can appeal to all 5 senses in a 3 dimensional environment.
It is impossible to create a more compelling experience online in a 2 dimensional medium that appeals to only two of our senses.
Good on you – Sir Michael!
The RED team enjoyed working with you and your team to create your brand new store.
Check out this link for more details.