Higher education institute Melbourne Polytechnic has implemented a progressive new retail strategy with Red Design Group, where we have designed four retail education hubs in high profile shopping locations throughout Melbourne.

The site locations have been chosen based on the most prominent geographic locations of students, namely; Doncaster, Prahran, Northland, and Plenty Valley.

Shopfronts are being used to increase brand awareness and enrolments in areas frequently visited by current and potential students.

The spaces have been designed to help visitors learn more about their potential educational pathways in a fun, interactive environment as well as offering one-on-one advice and support for existing students.

The project had a focus on digital integration and bespoke materials. (Melbourne Polytechnic, Prahran VIC)

Each site also hosts satellite classroom facilities, allowing the potential for classes and extending the reach and convenience of the educational program.

The team at Red drew on their combined education and retail expertise to design the sites, which create a compelling retail identity and encourage visitors to learn more about education pathways in a fun and interactive manner.

Red Design Group designed the interiors, signage, and graphic elements to echo Melbourne Polytechnic’s brand identity.

Congratulations to MP for being so visionary. Learn more about Melbourne Polytechnic on your next shopping trip.

The Melbourne Polytechnic sign radiates and can be seen from a distance. (Melbourne Polytechnic, Doncaster VIC)

The shop front design is modern and engaging, inviting traffic inside. (Melbourne Polytechnic, Doncaster VIC)