Today’s ‘Featured’ snapshot looks back at the Mimco store design.

Red Design Group’ brief was to design 8 stores that had to maintain brand consistency but were to retain their uniqueness. The ability to visual merchandise the space was paramount to the design philosophy.

No two stores are the same, nor are their fixtures and fittings. To provide consistency for better product ranging, Red Design Group designed fixtures that looked different but had similar dimensions. One store features brass and copper, another exposed timber and another stone and marble. Each store retains it’s own personality but with improved displays and sight lines.

http://www.reddesigngroup.com.au/mimco/