‘Featured’ snapshot looks back at 7 Eleven and Red Design Group’ role in invigorating sales though planning, layout and brand re-positioning.
The work completed was rolled out to over 300 stores nationwide.
Three store layouts were developed to suit different locations and environments: a small CBD store, a medium sized suburban store and a large suburban store with fuel.
Each layout has three clear zones: Impulse Fast Track, Food, and Grocery.
These focal points were developed as separate concepts; incorporating standard modular panels, sharp graphics and special equipment such as self-serve coffee machines, Slurpee dispensers and display cases for hot and cold food.