The Specialty Fashion Group approached RED to create a concept the delivered the brands Millers, Katies, Crossroads, Autograph, Rivers and City Chic in one store under one umbrella brand ‘One Woman.’

The store was to be flexible and was to house a new suite of generic fixtures which allowed for expansion and contraction of the sub brands and common merchandising areas were created where the brands could come together as well as services areas fitting rooms.

The designed focused heavily of major sight lines from front of store and capitalised on anticipated customer journeys.



-Developed Design-

-Completed Project-